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Home » Where to Start a Business in Lagos? Market Review of Alaba, Balogun & Computer Village

Where to Start a Business in Lagos? Market Review of Alaba, Balogun & Computer Village

Lagos, Nigeria’s bustling commercial hub, is a city where business opportunities thrive at every corner. Among its countless markets, three stand out as major centers of trade: Alaba International Market, Balogun Market, and Computer Village.

Each of these markets draws thousands of buyers and sellers daily, creating a dynamic environment for entrepreneurs looking to start or expand their businesses.

These markets are characterized by:

  • Heavy daily foot traffic, ensuring a constant stream of potential customers.

  • High demand for electronics, fashion, and technology, making them ideal for sales of both everyday items and niche products.

  • Opportunities for profitable ventures in low-competition niches, allowing smart entrepreneurs to carve out unique business spaces.

This market review will provide insights into the best-selling products and most promising business opportunities for 2026, helping aspiring business owners make informed decisions about where to start their ventures in Lagos.

Why These Markets Matter (General Overview)

Each of Lagos’s major markets serves a distinct consumer need, making them vital hubs for trade and entrepreneurship. Alaba International Market, Balogun Market, and Computer Village each attract buyers not only from Lagos but from across Nigeria and even other parts of West Africa. This diverse customer base ensures a steady demand for a wide range of products and services.

These markets are perfect locations for entrepreneurs seeking high turnover, thanks to the constant flow of shoppers and traders. They offer numerous business opportunities, including:

  • Reselling and wholesale, allowing small businesses to scale quickly.

  • Repairs and technical services, particularly in electronics and computers.

  • Fashion and accessories, from everyday wear to premium items.

  • Technology and gadget sales, catering to both individual buyers and businesses.

In short, these markets provide fertile ground for businesses that can identify and meet consumer needs efficiently, making them indispensable for anyone aiming to succeed in Lagos’s vibrant commercial scene.

Alaba International Market Review

What Alaba Is Known For

Alaba International Market is one of West Africa’s largest electronics markets, renowned for its wide array of products and competitive pricing. Key offerings include:

  • Electronics – TVs, speakers, home theatre systems, and more.

  • Solar products – solar panels, inverters, and related accessories.

  • Home appliances – fridges, microwaves, blenders, and other household essentials.

  • Building materials – electrical wiring, cables, and other construction-related goods.

  • Security gadgets – CCTV cameras, alarm systems, and monitoring accessories.

Best-Selling Products

Some of the most in-demand items at Alaba include:

  • TVs, speakers, and home theatre systems

  • Solar panels and inverters

  • CCTV cameras and accessories

  • Fridges, microwaves, and small home appliances

Low Competition Niches

Entrepreneurs looking for less crowded segments can explore:

  • Solar spare parts

  • CCTV cables and connectors

  • LED lighting strips

  • Inverter accessories

Business Opportunities

Alaba offers numerous ways to make profits, such as:

  • Importing electronics directly from suppliers abroad

  • Setting up a solar installation business for homes and offices

  • Retailing affordable electronics to middle-class consumers

  • Supplying products to offices, homes, and shops across Lagos

Challenges

Running a business in Alaba comes with certain risks:

  • Testing products to ensure they are genuine and functional

  • Risk of fake or substandard items, which can affect credibility

  • Requires negotiation skills, as haggling is common

How to Succeed

Entrepreneurs can thrive in Alaba by:

  • Building relationships with top wholesalers for consistent supply

  • Learning product testing techniques to avoid selling faulty items

  • Starting small and testing demand before scaling operations

Balogun Market Review

What Balogun Is Famous For

Balogun Market is Lagos’s iconic fashion and textile hub, attracting shoppers from across the city and beyond. It is known for:

  • Fashion – trendy clothing, both traditional and modern

  • Fabrics – Ankara, lace, and native textiles

  • Shoes & bags – stylish, affordable, and imported options

  • Jewelry – statement pieces and everyday accessories

  • Wedding and event materials – fabrics, decorations, and accessories for special occasions

Best-Selling Products

Some of the top-selling items in Balogun Market include:

  • Ankara, lace, and native fabrics

  • Women’s bags and shoes

  • Wigs and hair extensions

  • Thrift clothing (okrika)

  • Statement jewelry and accessories

Low Competition Niches

Opportunities exist in less crowded areas, such as:

  • High-quality thrift clothing

  • Event fabrics for weddings and parties

  • Bridal accessories

  • Corporate office wear

  • Kids’ fashion

Business Opportunities

Balogun Market provides a variety of ways to build a profitable fashion business:

  • Start a fashion boutique specializing in trendy or niche clothing

  • Sell thrift clothes online through social media platforms

  • Import and resell bags and shoes for retail or wholesale

  • Become a fabric wholesaler or distributor to smaller retailers

  • Wig and hair business, including styling and sales

Challenges

Entrepreneurs should be aware of certain challenges:

  • Traffic congestion, which can slow deliveries and affect customer visits

  • Price fluctuations, especially for imported items and fabrics

  • Huge variety, which can overwhelm new buyers and make inventory management tricky

How to Succeed

To thrive in Balogun Market:

  • Start with a niche, focusing on women, kids, thrift, or corporate wear

  • Follow fashion trends closely to stay relevant

  • Leverage Instagram and TikTok Reels for marketing and building brand awareness

Computer Village Market Review

What Computer Village Is Known For

Computer Village is Lagos’s premier technology and electronics market, attracting tech enthusiasts and businesses alike. It is widely recognized for:

  • Smartphones – the latest models and popular brands

  • Laptops – new, refurbished, and custom-built devices

  • Accessories – chargers, cases, earbuds, and more

  • Tech repairs – smartphones, laptops, and other gadgets

  • Gadgets – smartwatches, power banks, gaming consoles, and Bluetooth devices

Best-Selling Products

Top-selling items at Computer Village include:

  • Phone accessories such as chargers, earbuds, and cases

  • Laptops and refurbished computers

  • Smartwatches

  • Game consoles

  • Power banks and Bluetooth gadgets

Low Competition Niches

Entrepreneurs looking for less saturated markets can explore:

  • Smart home devices

  • Printer accessories

  • Mini tech gadgets

  • Specialized laptop parts

  • Fast-selling accessories like screen protectors

Business Opportunities

Computer Village offers several profitable avenues:

  • Phone and laptop repair services

  • Accessory retailing for smartphones, laptops, and gaming devices

  • Selling refurbished devices for cost-conscious customers

  • Software installation and support services

  • Mini-importation of tech accessories for resale

Challenges

Running a business in Computer Village comes with unique hurdles:

  • Need to understand product quality to avoid selling substandard items

  • Presence of fake accessories, which can damage reputation

  • Requires good testing and technical skills for repairs and quality assurance

How to Succeed

Entrepreneurs can thrive by:

  • Specializing in a product line to build expertise and credibility

  • Working with reliable wholesale suppliers to ensure authentic products

  • Building trust through quality service, especially in repairs and sales

Comparison Table 

Market Best For Top Products Low-Competition Niches Business Opportunity
Alaba Electronics TVs, Solar, CCTV Solar parts, inverter accessories Electronic retailing, solar services
Balogun Fashion Fabrics, wigs, bags High-quality thrift, custom fabrics Fashion boutique, online thrift
Computer Village Tech Phones, laptops, gadgets Smart home devices, accessory niches Repairs, accessory reselling

How to Identify Profitable, Low-Competition Products

Finding products that sell well but aren’t oversaturated is key to business success in Lagos markets. Here are practical steps to identify them:

  1. Check demand on social media platforms
    Monitor Instagram, TikTok, and Facebook for trending products, hashtags, and popular content related to tech, fashion, and home appliances.

  2. Visit the markets early to observe fast-selling stalls
    Arrive early and watch which stalls attract the most buyers and how products are displayed. This helps you spot in-demand items firsthand.

  3. Study trends
    Keep track of emerging trends in technology, fashion, and home appliances to identify new opportunities before they become saturated.

  4. Start with small quantities to test the market
    Buy limited stock initially to gauge demand and avoid losses from slow-moving items.

  5. Compare prices among sellers
    Study pricing strategies across different stalls to understand the competitive range and identify gaps you can exploit.

Tips for Succeeding in Any Lagos Market

Success in Lagos markets requires strategy, consistency, and relationship-building. Here are essential tips for entrepreneurs:

  1. Build relationships with trusted suppliers
    Reliable suppliers ensure you get authentic products at competitive prices, reducing the risk of losses.

  2. Understand pricing and negotiation
    Learn how to compare prices, haggle effectively, and maintain profitability while staying competitive.

  3. Use WhatsApp, Instagram, and TikTok to find customers
    Social media is a powerful tool for marketing, building a loyal customer base, and promoting new products.

  4. Focus on quality and customer trust
    Selling high-quality products and offering excellent service encourages repeat business and referrals.

  5. Keep records of purchases and profits
    Tracking your expenses, sales, and profits helps you identify best-sellers and make informed decisions.

  6. Learn how to spot fake products
    Protect your business reputation by ensuring that the items you sell are genuine and reliable.

Conclusion

Alaba International Market, Balogun Market, and Computer Village are three of Lagos’s most powerful business hubs. Each offers high foot traffic, diverse customer bases, and massive opportunities across electronics, fashion, tech, and accessories.

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Success in these markets depends on identifying a niche that matches your interests, starting small, and growing steadily through quality products, smart sourcing, and effective marketing.

By carefully observing trends, testing demand, and building strong supplier relationships, entrepreneurs can turn these bustling markets into profitable, sustainable businesses.

Which market should I create a detailed buying guide for next?

Frequently Asked Questions

 

Which business is more profitable in Lagos?

Lagos is one of Africa’s most vibrant commercial cities, offering a wide variety of profitable business opportunities due to its massive population, diverse economy, and strong consumer spending power.

Profitability in Lagos depends largely on demand, location, business model, and your ability to manage costs efficiently. However, certain sectors consistently stand out as more profitable because they attract continuous patronage from different income groups.

One of the most profitable industries in Lagos is technology and electronics, especially within hubs like Computer Village. The demand for smartphones, laptops, accessories, and tech services increases every year as more people rely on digital tools for work, school, and communication.

Selling accessories, offering repair services, or dealing in refurbished devices can yield high margins if you source products wisely and build a reputation for quality.

Another highly profitable sector is fashion and clothing. Lagosians spend significantly on fashion, whether for casual wear, office wear, traditional outfits, or events.

Markets like Balogun and Trade Fair create opportunities for reselling fabrics, thrift clothing, shoes, bags, and accessories. Because fashion trends change quickly, those who understand market preferences can turn over stock rapidly and keep profits consistent.

Food-related businesses remain extremely profitable because Lagos residents eat out frequently due to busy schedules. Small restaurants, food delivery services, and local snacks generate daily income.

Businesses dealing in essential goods such as groceries, frozen food, and raw food items also perform exceptionally well because food demand never declines.

Real estate and property-related services also remain profitable, though capital-intensive. Renting apartments, short-let services, facility management, or even becoming a property agent can produce strong returns, especially in high-demand areas like Lekki, Ajah, Ikeja, and Yaba.

Transportation-related ventures such as logistics, dispatch services, and e-commerce deliveries are also growing fast due to the surge in online shopping. Last-mile delivery remains one of the most increasingly profitable areas for small businesses.

Ultimately, the most profitable business in Lagos is one that matches your skills, capital, market understanding, and ability to provide consistent value. Profit comes from choosing a market with proven demand, keeping operating costs under control, and delivering quality better than competitors.

Which local business is most profitable?

Several local businesses stand out as highly profitable in Lagos and across Nigeria because they meet everyday needs and appeal to a wide customer base. A major one is the food business, which includes selling cooked meals, pastries, snacks, or raw food items.

People buy food daily, making this sector one of the most reliable and profitable. Even a small-scale food vendor or canteen can see high turnover if located in a busy area like a school, market, or office district.

Another profitable local business is fashion and tailoring. Tailors who specialize in native attire, corporate wear, or unique designs often receive constant orders, especially during festive seasons or event-heavy months.

Selling thrift clothing, fabrics, shoes, and accessories also generates strong profits because people are always looking for affordable fashion options.

Phone and gadget accessory sales are also locally profitable due to high demand. Selling chargers, cases, screen protectors, Bluetooth devices, and power banks offers good returns because these items are fast-moving and inexpensive to stock.

Local services such as hairdressing, barbing, laundry, and cleaning are also profitable because they require modest startup capital and attract repeat customers.

Other profitable local ventures include POS services, printing and photocopying, mini-importation, frozen food sales, and small-scale farming products like eggs or vegetables.

A profitable local business is one that solves an everyday problem—convenience, food, communication, or appearance. If you focus on consistent delivery and good customer service, local businesses can grow quickly and become sustainable sources of income.

Where is the best place to do business in Lagos?

The best place to do business in Lagos depends on the type of product or service you offer, your target customers, and your capital. Different locations excel for different business types.

For example, Ikeja, especially Computer Village, is ideal for tech-related businesses like gadget sales, repairs, and accessories. The heavy foot traffic ensures fast turnover.

If your business involves fashion, fabrics, or accessories, Balogun Market, Yaba, and Surulere are some of the best areas to operate. These locations attract buyers from all over the state and even outside Lagos.

For food, groceries, and daily essentials, densely populated areas like Ajegunle, Ikorodu, Agege, Egbeda, and Abule-Egba provide high demand. These areas offer steady sales because residents buy necessities frequently.

If you’re targeting corporate clients or affluent customers, consider locations like Lekki, Victoria Island, Ikoyi, and Maryland. These areas support businesses like cafes, salons, boutiques, tech services, and professional services.

Wholesale and import-related businesses thrive in Trade Fair Complex, Alaba, Idumota, and Oshodi, which serve as major distribution hubs.
The best location is ultimately one that aligns with your customer base, provides strong foot traffic, and is close enough to reduce transport and logistics costs.

Which business can I start with 2 million naira?

With 2 million naira, you can start several strong, scalable businesses in Lagos. One of the best options is opening a mid-sized boutique, selling clothing, shoes, or thrift wear. You’ll have enough capital for inventory, branding, and a small shop space.

You can also start a tech accessories shop, buying wholesale chargers, earbuds, power banks, and cases from Computer Village. Another option is selling or refurbishing laptops and phones.

Food-related businesses like a small restaurant, shawarma spot, bakery, or delivery kitchen are also excellent choices. With 2 million, you can purchase equipment, rent a space, and fund initial operations.

If you prefer services, you can start a logistics or dispatch business with one or two bikes, depending on cost. POS and mini-mart businesses are also viable and profitable with this capital.

For those interested in real estate, you can begin a short-let management business, furnishing a room or mini-flat for rental.
The key is to choose a business that allows steady turnover, manageable expenses, and a clear plan for growth.

Which business gives daily income in Nigeria?

Several businesses in Nigeria provide daily income because they meet everyday needs and attract consistent patronage. Food businesses lead this category—restaurants, street food vendors, snacks, and small canteens earn money multiple times a day.

POS businesses are also strong daily earners, especially in busy neighborhoods. People make withdrawals, transfers, and payments frequently, allowing steady profits.

Selling phone accessories, thrift clothing, cosmetics, hair products, and small household items brings daily income due to fast-moving stock.
Transportation services, including delivery bikes and ride-hailing, generate earnings daily.

Daily income also comes from mini supermarkets, provision stores, printing/photocopying shops, and local services like barbing and hairdressing.
Any business that solves daily needs—food, cash, communication, fashion, or convenience—can produce stable daily income when managed well.

What is the most selling market in Lagos?

Lagos is home to numerous markets that serve different customer needs, but a few consistently stand out for the volume of transactions and high foot traffic.

Balogun Market, located on Lagos Island, is widely regarded as the most selling market in Lagos due to its focus on fashion, fabrics, shoes, and accessories.

It attracts buyers from all over Lagos, other parts of Nigeria, and even neighboring West African countries. People come here to buy in bulk or retail small quantities, making it a hotspot for wholesalers and resellers alike.

Another top-selling market is Alaba International Market, which specializes in electronics, solar products, home appliances, and security gadgets. Daily activity here is massive, and businesses that focus on fast-moving electronic items such as TVs, speakers, CCTV cameras, and solar inverters see consistent sales.

Computer Village is also a major sales hub, especially for tech gadgets and accessories. Items like smartphones, laptops, earphones, power banks, and gaming consoles sell rapidly, with daily foot traffic ensuring high turnover.

These markets thrive because they cater to constant demand for essential and trending products, offer competitive prices, and provide opportunities for both retail and wholesale sales. The best-selling markets combine high traffic, diversity of products, and strong buyer trust.

Where is the best place to open a small business?

The best location for a small business in Lagos depends largely on the type of business and the target customer base. For fashion-related businesses, Balogun Market, Yaba, Surulere, and Ikeja are excellent because they attract shoppers looking for fabrics, thrift clothing, shoes, and accessories. High foot traffic ensures steady sales, even for small-scale ventures.

For electronics or tech businesses, Computer Village and Alaba International Market are ideal. They allow small businesses to source products cheaply and sell to a tech-savvy audience.

For food-related businesses, areas with dense residential populations like Ajah, Ikorodu, Agege, or Abule-Egba are perfect. Convenience is key—people want quick access to daily meals and snacks.

If targeting corporate or high-income clients, Lekki, Victoria Island, Ikoyi, and Maryland provide opportunities for boutique shops, cafes, salons, or services.

The best place to open a small business is a location that matches your target audience, offers consistent foot traffic, and allows affordable operations. Conducting a small market survey before committing to a location is always recommended.

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What is the most successful small business?

The most successful small businesses in Nigeria are those that solve immediate problems, serve daily needs, and have repeat customers. Food businesses are consistently successful because people need to eat every day. Street food vending, small restaurants, catering, and snack sales are excellent examples.

Fashion resale and boutique businesses are also successful because Nigerians consistently spend on clothing, accessories, and shoes. Thrift clothing and local fabrics are especially profitable due to high demand at affordable prices.

Phone accessories and repair services represent another successful small business. With constant demand for chargers, phone cases, earphones, and refurbished phones, profits accumulate quickly.

Other examples include hairdressing, barbing, mini-provision stores, and POS businesses, which provide daily income and sustainable growth. Success comes from understanding customer needs, delivering quality, and keeping costs manageable.

What business can I start with 100k as a lady in Nigeria?

With ₦100,000, there are multiple business opportunities suited for women in Nigeria. Fashion and beauty-related businesses are popular choices. You can start a small boutique selling clothes, shoes, or accessories.

Alternatively, starting a thrift clothing (Okrika) business allows you to buy second-hand clothes in bulk and resell them online or in your community.

Food vending or small catering services are also excellent options. You could start a small home-based kitchen selling snacks like puff-puff, akara, buns, or local dishes to neighbors, students, or office workers.

Hair and beauty services, including braiding, hair extension sales, manicure, and makeup services, are high-demand businesses requiring minimal investment. With ₦100,000, you can buy initial supplies and tools, advertise your services on social media, and attract clients quickly.

Phone accessory retail is another viable option. You can buy chargers, earphones, or phone cases in small quantities and resell them for a profit.

The key is to choose a business that matches your skills and interests, focuses on high-demand products or services, and allows daily sales. With proper marketing and consistency, even a modest capital like ₦100,000 can grow into a profitable business.

What business can I use 5000 to start?

Starting a business with ₦5,000 requires creativity and focus on low-cost, high-demand ventures. One option is selling small snacks such as puff-puff, akara, or roasted groundnuts. You can prepare them at home and sell in your neighborhood, school, or office area.

Phone accessory sales in very small quantities, like a few chargers, earphones, or screen protectors, is possible if you buy from a local market. You can also consider small-scale personal care services, such as selling soaps, hand sanitizers, or small hair products door-to-door or online.

Thrift clothing resale is another possibility. Buying a single bundle of used clothes and selling items individually can generate daily profits with very low initial capital.

Other micro-business ideas include ice block sales, sachet water distribution, or homemade beverages, all of which can start with ₦5,000.

The secret to success with such a small capital is choosing fast-moving, in-demand products, selling directly to customers, and reinvesting profits to grow gradually.

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